A 100g portion of cooked beef delivers 35g of protein which makes it a convenient way to achieve one meal's worth. he beef you love delivers a concentrated nutritional punch for a moderate number of calories. It can’t be disputed that beef provides vital nutrients that humans need – complete protein and one of nature’s best sources of iron, zinc and B vitamins – just as nature intended.

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Think Beef: Protein

Think Beef: Other Benefits

Canadian farmers and ranchers are dedicated to leaving the land in better condition than when they found it. Sustainability is incredibly important, and cattle can even help improve conditions for our environment! Having grazing environments for cattle also provides grazing and habitats for wildlife, and grasslands sequester an immense amount of carbon in our environment!

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Alberta Beef Producers

Beef Environment Video

Short answer is it depends. Females and animals we intend to harvest as part of our farm to table program (our beef program) do not receive hormone implants. For many consumers, this is important and we also do not want to influence the natural occurring hormone cycles of female calves in the case that they become breeding females to raise their own calves. Our current management practice is that any male animal we anticipate selling at the auction market in the fall receives a hormone implant. We have seen this increase our direct profit into the hundreds of dollars per animal (due to on average heavier calves over years we did not implant our steer calves at branding time) which is the difference between being able to pay for things like animal feed. It was important for us to consult with our veterinarians when we were considering these management decisions and weigh things like how long the hormones remain in the animal’s system, what cattle buyers at the auction market are looking for and environmental impact (it can actually decrease the amount of feed an animal requires in order to gain weight which is considered to decrease environmental footprint). The following resources provide more information for your reading pleasure. As always, you can ask directly if the beef you are considering purchasing has any added hormones.

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Alberta Beef Producers

Canada Beef

Short answer is yes. We believe that the ethical thing to do is provide medication if an animal is ill or injured and is likely to benefit from treatment. Saying this, we do not mass treat our animals (give everyone) with antibiotics as part of our protocol. If an animal does receive antibiotics, strict withdrawal times are observed with good records to back that up.

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All For the Beef

Alberta Beef Producers

If an animal falls ill, we pull them from the beef program, evaluate as to if they are likely to benefit from medication (as per protocol developed with the help of veterinarians), provide treatment if deemed necessary, observe for improvement and appropriate medication withdrawal periods, and only then reconsider if they return into the beef program.

“Finished” is a term used to describe the final feeding practices for a beef animal. Our beef is finished on grain and forage (either hay or a green feed which is baled ?). This means that for at least the last ninety days prior to harvest, they are fed grain twice per day in addition to hay and or greenfeed. This is thought to increase the mass of beef and also increase the marbling of the meat for a taster eating experience.

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Canada Beef

We harvest at both Meat Chop in Penhold, and McLane’s Meats in Wetaskiwin.

14-21 days, depending on the animal.

Aging can dramatically improve beef tenderness and flavour. In the aging process, beef is held at controlled temperatures and humidity for a period of time. During this time, enzymes naturally occurring in the meat break down some of the connective tissue that contributes to toughness.

For enhanced eating quality, look for beef that is aged at least 10 to 14 days.

Preparing food is integral to the eating experience. Depending on the cut of your meat, a fast, high temperature cooking option may be the best, however for other cuts, low and slow (crock pot all day is our go to) is the best option.

The Roundup App:

The Roundup App offers all things beef at your fingertips. Developed by the experts at Canada Beef, this free comprehensive tool will help you know how to buy the right cut and cook it with confidence. Look for it in your mobile device’s app store.

Canadian Beef Buying and Cooking Guide

This PDF guide combines much of the cut and cooking information available in the resources listed above, just in a more condensed, one-page format without interactivity.

The heat from cooking can kill bacteria. Ground meat and meat mixtures 160°F (71°C) (burgers, sausages, meatballs, meatloaf, beef minute steak and casseroles) Turn burgers twice or more while cooking.

As long as you are cooking your beef properly, you are keeping your family safe.

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Canada Beef